Brief for the copywriter
Also: article brief
A structured task for a text: intent, heading skeleton, keywords by block, and the main point.
A proper brief contains the cluster and the main query, the intent, an H1-H2 structure with keywords by block, the tone, the audience, and one main point.
"Write a 5000-character SEO article" does not work, it produces filler. You set the length from the completeness of the topic, not the other way around.
Full explainer
How to write a brief for a copywriter →