SEO glossary

Short, plain-language definitions — no jargon. Each term links to a full explainer where one exists.

AEO

Optimizing a site to be included in the answers of AI models such as ChatGPT, Claude, and Alice.

A structured task for a text: intent, heading skeleton, keywords by block, and the main point.

Removing junk, irrelevant, and duplicate queries from a semantic core.

The goal to buy or choose a product or service behind a search phrase.

A numeric representation of a phrase's meaning, used to group queries by closeness of meaning.

The volume of a query in exactly this wording, without tails or word-form changes.

A situation where two pages of a site fight over one query and both lose ground.

A mass of rare, specific queries that together bring more targeted traffic than a few big ones.

Words that mark a query as definitely not yours, which you exclude while cleaning the core.

A group of queries with one intent that a single page can cover.

Splitting a semantic core into groups, each of which becomes a separate page.

Regular rises and falls in demand for a query over the course of a year.

How many times a month people type a query into search.

Regularly measuring where a site ranks in the results for its queries.

The goal behind a search phrase: to buy, to learn, to find a site, or to take an action.

The options search fills in as you type a query.

A structured list of search queries that the pages of your site are built to answer.

A free Yandex tool that shows query volume and related expansions.